Lead Product Manager at Börse Stuttgart Digital
January 2024 – Present | Berlin (Remote)
Lead Product Manager at Börse Stuttgart Digital | Shaping the Future of Finance Through Innovative Crypto Solutions | Driving User-Centric Experiences in Mobile and Web Applications
- Leading two specialized squads focused on User Experience, Monetization & Engagement for both mobile and web platforms.
- Implementing continuous discovery processes to align product development with user needs and market trends.
- Introduced a new collaborative process between product and tech teams, enhancing ownership, focus, and efficiency.
- Developed and managed a staking release strategy, optimizing product updates and launches.
- Created a company-wide idea backlog, facilitating innovation and efficient prioritization of new product ideas.
- Spearheaded the evolution of the app, significantly improving user experience and engagement in a red ocean environment.
Senior Product Manager at Börse Stuttgart Digital
September 2021 – December 2023 | Berlin (Remote)
Development of a Growth Team & Development plus release of a securities product
- Developed and launched securities trading for BISON, resulting in a large growth of new users, and an increase in active trading users
- Managed the creation of highly engaging and effective trading, asset discovery, portfolio features, and onboarding experiences, with a focus on user-centered product management principles, resulting in increased user engagement and retention
- Implemented an ambitious strategy that involved closely monitoring the competitive landscape and proactively updating the roadmap to keep BISON ahead of the curve within the industry
- Created and led a cross-functional growth team for a crypto trading app
- Established a compounding growth strategy featuring North Star metrics, OKRs, and growth loops
- Improved conversion through rapid growth framework with full company buy-in; rolled out across entire organization
- Spearheaded the inception and maintenance of the entire AAARRR funnel for the app
Checkout my talk at Roadmunk’s Recess: Product Management in the gaming and music industry, user discovery and who my favourite artists are!
Senior Product Manager at Universal Music
April 2018 – August 2021 | Berlin
Development, release and live ops of a gamified music discovery app for iOS and Android.
- Increased engagement metrics by 24% & retention by 4% through constant user discovery and the iterative development process
- Created alignment of product roadmap and goals to support Universal Music’s vision
- Assembled and managed a team of engineers and designers that delivered v2 of a flagship music discovery app with significantly improved engagement
- Architected international rollout plan that garnered financial support of Universal Music’s executive management board
Product Manager – Growth & Mobile at Nexon Europe
Mar 2017 – Apr 2018 | Berlin
Development, release and live ops of mobile and desktop games.
- Launching & Live Ops of mobile games (iOS & Android).
- Definition of features by designing wireframes and development specifications.
- Creation of a feature roadmap.
- Analysis of player behavior KPIs and stakeholder requirements to define product objectives.
- UAC activities with the Marketing team.
- Managing product updates including maintenance preparation and QA.
- Creation of promotion to drive conversion and improve monetization.
- Competitive analysis to determine best practice.
Product Manager at Nexon Europe
Jan 2016 – Mar 2017 | Berlin
Development and live ops of desktop games.
- Creation and analysis of reports on player acquisition, retention, monetization, spending behaviour and reporting to management.
- Strategic responsibility for client games.
- Communication with Korean developers to develop and modify new features and promotions.
- Creation of development roadmap.
- Development of sales, communication and product strategies to drive revenue.
- Monitoring and management of daily promotions to achieve quarterly goals.
- Coordination of LQA tasks and freelancer pool.
Product Manager at Spryker Systems
Jun 2015 – Dec 2015 | Berlin
Development of the MVP
- Frontend and backend development of a state of the art E-Commerce framework
- Leading of a team of up to ten Senior Software Engineers to develop frontend and backend features
- Interviews with potential clients for user research purposes
- Specifying product requirements for a flexible framework
- Creation of wireframes for GUI purposes
- Refinement and execution of the development process
Associate Product Manager at Aeria Games
Jun 2013 – May 2015 | Berlin
Live Ops of Mobile and Desktop Games
- Analysis of reports on player acquisition, retention, and monetization
- Communication with developers
- Development of strategies to promote the games
- Team Management
- Creation and coordination of promotions
- Monitoring and management of day to day sales to achieve quarterly goals
Category Manager at Bünting E-Commerce
Oct 2010 – May 2013 | Oldenburg
Live Ops of Mobile and Desktop Games
- Responsibility for a product category
- Negotiations with industry partners
- Managing of product database
- Conception of online and print advertising (e.g. circulars, Google Adwords)
- Analysis of the market, sales and advertising effectiveness
Education: University of Applied Sciences Emden
Oct 2003– Mar 2009 | Emden
German MBA equivalent: Business Consulting / Business Administration & Marketing
Relevant coursework includes: Communication & Presentation, Communication Psychology, Coaching, Direct Marketing, CRM Management, B2B Marketing, Change Management, Global Strategic Management
Graduation thesis: Spin-Outs in Corporations